• $749

The Productize Course + 1:1 Coaching

  • Course
  • 60 Lessons

Get complete, lifetime access to the Productize course and up to two hours of direct, 1:1 coaching with me. Coaching sessions can be booked as two 60-minute sessions or four 30-minute sessions based on your needs.

Contents

INTRODUCTION

IMPORTANT: How To Book Your Coaching Sessions
Getting Started

LAUNCH: Mindset & Execution

Productize: Why, What, and How?
Planning & Execution

LAUNCH: Positioning

Start With Who
Positioning
Customer Research
Optimize Your Who - Worksheet.pdf
Pitch Research Interview - Email Templates.pdf
Customer Research Interview Questions.pdf

LAUNCH: Your Solution

Solve A Problem
Design Your Solution
Design Your Solution - Worksheet.pdf

LAUNCH: Your Business

Your Business Model
Pricing & Packages

LAUNCH: Acquiring Clients

Get Your First Customers
Your First Pitch
Warm Email Template.pdf
First Pitch Document.pdf
Cold Email Template.pdf

LAUNCH: Traction

Building Momentum
Your Website
Social Proof
Content Marketing
Ask for a Testimonial - Email Template.pdf

SCALE: Standardization

Standardize Your Processes
Map Your Operation

SCALE: Productizing Your Expertise

Package Your Expertise
Productizing Case Studies

SCALE: Systems

Build Your Systems
Phase 1 – Standard Operating Procedures (SOPs)
Phase 2 – Details & Infrastructure
Phase 3 – Systems Training
Execution Checklists
SOP Template - Example.pdf
Preliminary SOP Notes.pdf
SOP Template.pdf
Preliminary SOP Notes - Example.pdf

SCALE: Onboarding Customers

The Perfect Onboarding Experience
Designing Your Onboarding Flow
Onboarding Sales Check-in Email Template.pdf
Onboarding Email Update Template .pdf
Onboarding SOP Template.pdf

SCALE: Hiring Your Team

Hiring Strategy
Hiring Virtual Assistants (VAs)
Hiring Project Managers (PMs)
Your Hiring Funnel
Job Application Questions.pdf

GROW: Marketing

Marketing Strategy
Marketing Ideas
Your Inbound Funnel

GROW: Sales

Sales Theory
Sales Process

GROW: Metrics & KPIs

Reviewing KPIs
Tracking Actions & Results
Business Journal
Business Journal Entry Template.pdf
KPI Review.xlsx

GROW: Freedom & Leverage

Evolving Your Role
Productize. Then What?