$749
The Productize Course + 1:1 Coaching
Course
60 Lessons
Get complete, lifetime access to the Productize course and up to two hours of direct, 1:1 coaching with me. Coaching sessions can be booked as two 60-minute sessions or four 30-minute sessions based on your needs.
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Contents
INTRODUCTION
IMPORTANT: How To Book Your Coaching Sessions
Getting Started
LAUNCH: Mindset & Execution
Productize: Why, What, and How?
Planning & Execution
LAUNCH: Positioning
Start With Who
Positioning
Customer Research
Optimize Your Who - Worksheet.pdf
Pitch Research Interview - Email Templates.pdf
Customer Research Interview Questions.pdf
LAUNCH: Your Solution
Solve A Problem
Design Your Solution
Design Your Solution - Worksheet.pdf
LAUNCH: Your Business
Your Business Model
Pricing & Packages
LAUNCH: Acquiring Clients
Get Your First Customers
Your First Pitch
Warm Email Template.pdf
First Pitch Document.pdf
Cold Email Template.pdf
LAUNCH: Traction
Building Momentum
Your Website
Social Proof
Content Marketing
Ask for a Testimonial - Email Template.pdf
SCALE: Standardization
Standardize Your Processes
Map Your Operation
SCALE: Productizing Your Expertise
Package Your Expertise
Productizing Case Studies
SCALE: Systems
Build Your Systems
Phase 1 – Standard Operating Procedures (SOPs)
Phase 2 – Details & Infrastructure
Phase 3 – Systems Training
Execution Checklists
SOP Template - Example.pdf
Preliminary SOP Notes.pdf
SOP Template.pdf
Preliminary SOP Notes - Example.pdf
SCALE: Onboarding Customers
The Perfect Onboarding Experience
Designing Your Onboarding Flow
Onboarding Sales Check-in Email Template.pdf
Onboarding Email Update Template .pdf
Onboarding SOP Template.pdf
SCALE: Hiring Your Team
Hiring Strategy
Hiring Virtual Assistants (VAs)
Hiring Project Managers (PMs)
Your Hiring Funnel
Job Application Questions.pdf
GROW: Marketing
Marketing Strategy
Marketing Ideas
Your Inbound Funnel
GROW: Sales
Sales Theory
Sales Process
GROW: Metrics & KPIs
Reviewing KPIs
Tracking Actions & Results
Business Journal
Business Journal Entry Template.pdf
KPI Review.xlsx
GROW: Freedom & Leverage
Evolving Your Role
Productize. Then What?