Still freelancing and living project-to-project? Has your earning potential plateaued? Stuck wearing all the hats and doing everything yourself?
If you wish you'd never have to write a lengthy proposal again or take a client who doesn't value your work, then you're not alone.
Every freelancer hits these challenges at some point in their career. Even raising your rates and chasing after bigger fish won't get you where you need to go.
Self-employed web workers like us don't have a boss we can butter up, so we have to give ourselves a promotion by making the transition from Freelancer to Business Owner.
Accepting volatility and trading time for money.
• Frank makes money by the hour or project.
• Frank owns nothing more than his time.
• Frank is stuck answering to "clients from hell."
• Frank is spread too thin, wearing too many hats.
Optimizing for sustainability, scalability, and lifestyle.
• Beth gets paid 24/7, even on her days off.
• Beth owns an asset that will grow in value.
• Beth controls her destiny instead of taking orders.
• Beth has space to focus on the "big picture."
You can gamble your late-night weekend hours on an unproven idea for an app... Or chase the hottest "passive income" opportunity, only to launch to crickets...
Or you can take the pragmatic approach to building a scalable business: A productized service.
It’s the smartest and most efficient path to leveling up as a business owner, without risking the farm. A productized service has an incredibly low barrier to entry, the shortest runway to profitability, and a proven path to scalability.
And once you've established your productized service business, you're perfectly positioned (and well-funded) to expand. Whether that means growing your line of products or optimizing your business to give you the freedom and ownership you deserve.
But it all starts here. You working to change your business for the better.
Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture.
Ditch hourly billing and end the feast or famine cycle for good. Generate recurring income that you can rely on every single month.
When your income is tied to your time, there's always going to be an upper limit. Build a business that pays you 24/7/365.
Create a business that can be as large (or small) as you want it to. Flex your workload up or down as your lifestyle changes.
There will always be demand for service businesses. Once you understand the model, you'll be able to adapt to any changes.
You'll own a cash-flowing asset that you can use as a financial safety net, sell at retirement, or add to your family legacy.
Be in the driver's seat for your life and your business. Start making decisions based on what you want, not what you must do for others.
The Productize course has helped freelancers and agency owners generate millions of dollars in revenue, break free from the "feast or famine" cycle, and build an independent career they love.
Founder of Website by Tonight
Jared was frustrated with long sales cycles, complex custom engagements, and variable income/lead flow as a "one man design shop." Productize helped him build something that's easier to sell and scale.
Founder of TestimonialHero
Sam really valued having the community component of the Productize experience. Getting direct coaching from Brian along with support from peers helped him grow his service to $1M+ annual revenue.
Founder of Spotlight Podcasting
Jonathan appreciated the comprehensive nature of the course, the downloadable templates, and the behind-the-scenes look at how an actual productize service is run on a day-to-day basis.
“Within a few days of going through the Productize course I had a paying client. It makes selling much easier and quicker than a traditional consulting service.”
Test Triggers
“I was able to hire more easily, stop being a generalist, and grow recurring revenue. Now my business is at far less risk of failure. The Productize course was all gold.”
SEOak
"Productize is the first guide I’ve seen that puts all the pieces together in a single place. It helped me streamline and generate more income from my service business."
LightIgnite
“Within days of starting Productize I already sold my first customer! This is so much better than negotiating costs, constantly chasing invoices, and client nit-picking.”
Reach & Make Millions
“Productize takes the complexity out of building a scalable business that runs like a machine. It provides a roadmap anyone can use to leave hourly billing behind.”
InvestorFuse
“Productize has given me the confidence to finally go for it after a year of dragging my feet. The systems, checklists, and templates made it easy to launch with confidence.”
Softformance
Buy the course. Launch your business. Change your life.
Review the topics, lessons, and resources included with your Productize enrollment.
Got more? Send them to hello@productizeandscale.com for assistance.
No! Professionals from a wide variety of fields have joined the course and community. Accountants, architects (of homes and buildings), coaches, fitness professionals, and more...
The concepts in Productize can be applied in any setting, in a variety of ways. You'll find plenty of inspiration in our case studies and community.
There are no "pre-requisites" for this course or community. It does not assume you've had experience as a freelancer, nor does it require this experience to be successful with the productized service model.
Many members have leveraged this model to power their side hustle alongside a job. Many others have used it to augment grow their business with a new productized offering. There are many ways to apply the guidance of this course and support from our members.
Yes, this course is intended to help you well beyond your launch. That’s why two thirds of the lessons cover systematizing, scaling up, and marketing your productized service.
You’ll get lifetime access to all of the course material including all lessons and templates, as well as lifetime access to the private community.
Yep! You can download all of the lesson videos (MP4), audio (MP3). Load them onto your mobile device and listen on the go! Or you can instantly stream all video lessons straight from the private course website.
I've invested a lot of time into making the course content as easy to consume and implement as possible, so I'm hoping it will be fairly intuitive.
That being said, we also have a community of course participants that you'll be invited to, where you can ask questions, get feedback, or find additional resources.
I'm also personally active in the community, so you can send me a private message or set up a dedicated coaching call to work through any challenges you're experiencing.
Yes. If you’re not happy with the course, send me an email within 30 days and I’ll give you a full refund. In order to improve the course, I will ask what you didn’t like. However, you’re not obligated to answer in order to receive a refund.
Buy the course. Launch your business. Change your life.